DJI vs Insta360 Lawsuit: Can the Luna Ultra Be Banned?

DJI just did something that would have been hard to imagine a few years ago: it accused a rival of copying. The day Insta360 launched the Insta360 Luna Ultra, DJI took it to court — and it’s asking a judge to ban the Luna from sale in the United States. The DJI vs Insta360 lawsuit is messy, a little ironic, and it matters if you’re shopping for a pocket camera right now. Here’s what’s actually going on.

What the DJI vs Insta360 lawsuit actually says

On June 10, Insta360 launched the Luna Ultra — a dual-lens pocket camera with Leica lenses, 8K, and a screen that pops off the top. That same day, DJI filed two patent lawsuits against it in a federal court in Texas.

The first is about design: DJI argues the Luna Ultra looks too much like its Osmo Pocket — the long body, the little neck up to the gimbal, the screen on top, even the accessory slot on the side. The second is about how the camera works: DJI says Insta360 copied things like the single control that flips the gimbal between follow and locked modes, the subject tracking shown live on screen, and the way the camera uses its own image to move the gimbal and keep you in frame. And DJI isn’t only after money — it’s asking the court to stop Insta360 from selling the Luna in the US at all, plus damages, a slice of profits, and extra penalties for what it calls deliberate copying.

Insta360 fires back — and the irony

Insta360 didn’t sit still. Two days later it filed its own countersuits, pointing at five of its patents and arguing it’s actually DJI leaning on its technology — gimbal stabilization, subject tracking, and the data overlay on your footage — across the Osmo Pocket, Osmo Mobile, Ronin gimbals, and Osmo 360. Its position: the Luna is years of its own work, and if anyone’s borrowing ideas here, it’s DJI.

Here’s the part a lot of people can’t take seriously. While DJI sues over a camera that looks like the Osmo Pocket, DJI’s own Pocket cameras are sold in the US under a different name — rebranded as the Xtra Muse, with all signs pointing to the same hardware minus the DJI badge. DJI does that because it’s on a US government restricted list and can’t sell under its own name here. So DJI is going after a look-alike while quietly shipping a look-alike of its own.

Could the Luna Ultra actually get banned?

Honest take, and I’m not a lawyer — this isn’t legal advice, just a camera guy reading the situation. These cases usually drag on for a long time, and getting a court to fully block a product from sale is a high bar that doesn’t happen quickly. I wouldn’t expect the Luna to disappear off shelves next week, and if you already bought one, anything sold before any ban would stay yours to use. The bigger picture is that this looks less like DJI defending a big idea and more like DJI fighting for a US market it’s mostly locked out of — because the Luna Ultra is the pocket camera Americans can actually walk into a store and buy today.

What it means if you’re buying right now

It depends on where you sit. If you’ve been holding out for the DJI Pocket 4 Pro in the US, here’s the hard truth — it’s not really coming under DJI’s name, so you’d be looking at third-party sellers or the rebranded version. If you’d rather not deal with that uncertainty, the Luna is a safe try, and you can always return it if it’s not for you. And if you already own a Pocket 3 or any good pocket camera, there’s no reason to rush — mine is two years old and still does 90% of what most people need. From here, the thing to watch is whether a judge acts on DJI’s request for an early sales ban; after that, it’s the countersuit playing out, and a real chance these two just settle quietly.

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