Quick Take — The insta360 Luna Ultra launches in June 2026 at around $780 for the body. For US buyers it’s the easiest new pocket camera to actually purchase — Insta360 isn’t on the FCC covered entity list, so it ships through normal retail. If you’re outside the US and okay with importing, the DJI Pocket 4 Pro at ~$700 is the better value.

Two new pocket cameras are landing in June, and depending on where you live, one of them is a lot harder to get than the other. The insta360 Luna Ultra just had its pricing confirmed directly by Insta360’s CEO — $780 for the body, $900 for the bundle — putting it in direct competition with the upcoming DJI Pocket 4 Pro. But the real story isn’t specs or price. Here’s what actually tips the decision.

https://www.youtube.com/watch?v=zCWoPOmNesc

insta360 Luna Ultra specs confirmed

The Luna Ultra is a dual-camera pocket gimbal — a 1-in main sensor at 18mm paired with a 1/1.3-in telephoto at 70mm, both co-engineered with Leica. That’s the same focal length range DJI is targeting with the Pocket 4 Pro. On video: 6K at 50fps, 4K at 240fps, and both lenses shoot 10-bit log with Dolby Vision HDR. The screen detaches from the handle and becomes a wireless remote. Battery is rated at 150–180 minutes continuous, and the whole unit comes in under 150g.

How the price compares to the DJI Pocket 4 Pro

Luna Ultra body: ~$780. Full bundle: ~$900. DJI Pocket 4 Pro body: expected around $700. Pocket 4 Pro Creator Combo: closer to $950. Body-to-body, DJI is cheaper. Bundle-to-bundle, they’re roughly even. But price alone doesn’t decide this — availability does, especially if you’re in the US.

The US availability factor that changes everything

DJI was added to the FCC covered entity list in December 2025, cutting off normal US retail for both the Pocket 4 and Pocket 4 Pro. You can find the Pocket 4 through some third-party US resellers, or import from Canada or China — but it’s not as simple as clicking buy on Amazon. Insta360 is in a different position. They’re not on that list, and they won a major US ITC import ruling in early 2026. The Luna Ultra should be on Amazon and Insta360’s official store the day it ships. For a US buyer, paying roughly $100 more than the Pocket 4 Pro body price gets you a clean retail experience, full US warranty, and no import headaches.

Who should wait for the insta360 Luna Ultra

US buyers — wait for the Luna Ultra. It’ll be the cleanest new pocket camera purchase available. Outside the US or comfortable importing — the Pocket 4 Pro will likely be cheaper, and it’s DJI’s fourth-generation pocket camera. First-gen hardware almost always ships with rough edges. The Pocket 4 Pro has four generations of refinement behind it. Need a pocket camera right now — neither has launched. The DJI Pocket 3 is still the one you can buy in the US without friction, and it covers most use cases well.

When is the insta360 Luna Ultra release date?

The insta360 Luna Ultra is expected to launch globally in June 2026, most likely in the first half of the month. Insta360 has not confirmed an exact date yet.

How much does the insta360 Luna Ultra cost?

The insta360 Luna Ultra body is priced at around $780 internationally. The full bundle is around $900. The single-lens Luna Pro is expected to cost around $500–$550.

Can you buy the insta360 Luna Ultra in the US?

Yes. Insta360 is not on the FCC covered entity list, and they won a US ITC import ruling in 2026. The Luna Ultra should be available through Amazon and Insta360’s store on launch day — no importing required.

Is the insta360 Luna Ultra better than the DJI Pocket 4 Pro?

Both cameras have dual lenses with similar focal lengths. The Luna Ultra offers a detachable screen that doubles as a wireless remote and Leica-tuned color across both lenses. The Pocket 4 Pro brings DJI’s fourth generation of pocket camera refinement, 107GB of internal storage, and four-channel audio. For US buyers, the Luna Ultra is much easier to purchase. Outside the US, the Pocket 4 Pro is likely better value.